Right to Health
Website Design & Development
Social Media Branding
Organization mission statement: Our mission is to help individuals and organizations recognize racial inequities and advise on how to mitigate negative social and health effects. We educate and coach committed individuals to safely and effectively carry out this mission throughout their organizations, communities, and the world.
Are you a:: Organization
This organization or cause is a 501(c)3 non-profit: Yes
What community or cause does your organization serve?: Portland metro community currently, looking to expand services statewide in 2018 (potentially national as well). We provide racial equity and health mindfulness consulting services to businesses as well as health screenings to citizens (targeting under-served communities who lack direct access to quality care) through community events.
Project description: We are in need of a brand overhaul and a revised website. Our current website, right2healthus.org, is built in Wordpress. We need bright minds to help us evolve our branding, messaging and photography so that we are seen as more credible and contemporary. Social media assets as well.
Our founder, Leslie Gregory, is a longtime resident of Portland. She's a black woman who has a long career as a health practitioner in Portland. She's a navy vet, mother and racial justice activist. We would LOVE to have her story told as the framework for our campaign called Right To Health Now! This is a national, coalition building campaign to hold the CDC accountable: racism meets the CDC's criteria for a public health crisis. We want to encourage people and orgs to join us as we build the strategic plan around this "crazy idea". We are fed up with people saying "it's just not possible."
How will this creative work help you overcome challenges or meet specific goals?: We are getting more and more requests to meet, deliver services, partner with other like-minded orgs, etc. It's happening fast. If our digital brand and messaging is more targeted and polished, we will be more confident sharing ourselves to a broader audience. This will help us build a bigger client base and be considered by larger donors as an organization to support.
Project Timeline: 3-6 months
Current website: right2healthus.org