Global Library Initiative
The Global Library Initiative serves groups marginalized by race or ethnicity, class, and education level. GLI creates diverse texts that are culturally reflective of the reader and distributes them to areas affected by poverty, whether that be in book deserts here in the States, Title 1 schools, or in developing nations.
Location: Nashville, TN
Organization mission statement: Creating diverse texts and aligned to academic standards.
This organization or cause is a 501(c)3 non-profit: Yes
What groups or causes does your organization serve?: We are serving groups marginalized by race or ethnicity, class, and education level. The majority will be affected by poverty, whether that be in book deserts here in the States, Title 1 schools, or in developing nations.
Project description: Global Library Initiative will focus on educational texts that represent the students reading them. This is different from diverse literature, but working in intercultural settings in the States and around the world, I have found it incredibly difficult to bring in texts that represent the culture and community of the readers themselves. For example, my team just completed a trip to the Caribbean collecting photographs to use in informational texts that support Kindergarten and 1st-grade standards (for starters), such as sports, school, home life, vegetables, city life, etc. We'll put together the storyboards and weave in photographs from Haiti, Cuba, Dominican Republic, and Jamaica, and then be able to interchange the native languages so that students in those countries and others nearby (as well as student groups in the States) can use those books to support learning.
Project needs: new logo/brand design, brand, marketing, and / or digital strategy, brand messaging / voice, ux/ui design, user interface design, website design, website development, business cards, postcards, marketing strategy, advertising campaign, promotional video, documentary/storytelling video, social media branding, search engine optimization
Project Timeline: ASAP
How will this creative work help you overcome challenges or meet specific goals?: As mentioned above, we are just starting out. I don't have a background in business (which isn't different from many nonprofit founders); rather, my strength and expertise is in intercultural education. I see needs and I know I have the means to fill those deficits, but I don't have the capacity to do branding, marketing, etc. I don't even know where to start with this! Any help will go a long way in ensuring we get books into the hands of the people that need them most.
Current website: Have purchased domain Globllibraryinitiative.org but currently hosted at http://globallibraryinitiative.vistaprintdigital.com