The Fab Lab
Organization mission statement:
The Fab Lab With Crazy Aunt Lindsey is a kids science YouTube web series working to bring accessibility, inclusivity, and representation to STEM. Led by a woman who also happens to be a POC, The Fab Lab is a first in public broadcast history in its category. The show very intentionally celebrates/features REAL kids of ALL shapes and shades working together as they experience the magic of everyday life thru the scientific process.
Lindsey is the livestream host for TEDx Portland and has given talks at places like Harvard University and Google on topics such as Creative Media and Diversity In STEM. AND she's looking for design support for her amazing project.
The Fab Lab is in need of a logo and brand guide.
Logo & Brand Guide
In Lindsey’s words:
“Everything is all over the place and it takes forever to come up with even one graphic because COLORS (which ones?! How many?! ) and FONT! (I love them all but hate anything serif. Who am I?) I've tried to bring in interns in and begged creative friends to help here and there but things would be so much more efficient if I had branding guidelines and (GASP!) a strategy. PLEASE HELP!”
In Visible’s words:
“The brand world for The Fab Lab should convey energy, dynamism, movement and youth, without veering into the realm of childish or “cute”.
Lindsey has created the beginnings of a wordmark that has potential to be a starting place for an engaging brand world (below).
Are you a designer that can take this mark to the next level? We’d love to hear from you!”
Current website: thefablab.com (working on a new wix site, "launching" in a few weeks)
Twitter: AuntLindsey, @officialfablab
Instagram: @CrazyAuntLindsey + @theofficialfablab
How does your organization serve immigrants, refugees, LGBTQ+, and underrepresented communities and causes? : According to a recent PEW study, employment in science, technology, engineering, and math (STEM) occupations has grown 79% since 1990, from 9.7 million to 17.3 million, outpacing overall U.S. job growth. That number is projected to continue its steep incline over the next 20 years. That same study confirms that women and people of color remain grossly underrepresented across all STEM fields with almost no statistical pace improvement (in the case of women in computing and tech, a DECLINE in representation since 1990). When you take a look at who "the faces" of STEM have been - from Bill Nye the Science Guy, Beakman, and Mr. Wizard to the longstanding avatars of Silicon Valley, it's not hard to connect the dots behind the truth that #RepresentationMatters. ENTER: The Fab Lab With Crazy Aunt Lindsey - the kids science web series led by a woman who also happens to be a POC, a first in public broadcast history in its category. My show very intentionally celebrates/features REAL kids of ALL shapes and shades working together as they experience the magic of everyday life thru the scientific process...without calling attention to any of it. I've had transgender kids, learning and physically disabled kids, and just about every race and religion on the show since its inception. To me, kids are kids. And this show works hard to allow them to indulge in their childhood which includes learning and dreaming big about who they are and could be. My goal is to ensure they understand any door they may find interesting to walk thru now and in the future is open to them, regardless of their composition. I also use the show as a platform that highlights women and POC STEM professionals and contributions (past, present, future) WITHOUT excluding majority culture. Science is for and from EVERYONE. And so is my show.
How is diversity, equity and inclusion relevant for your organization? : If this project were blood, diversity, equity, and inclusion are literally the plasma in which all the other cells float.