The Fab Lab


The Fab Lab shows kids and families just how FABULOUS science is through a series of YouTube DIY videos. We worked with Lindsey Murphy, a.k.a. “Crazy Aunt Lindsey” and the mastermind behind The Fab Lab to take this magical and electric brand to the next level. Our time together culminated in a fresh new logo and brand guidelines that stretch across the full brand aesthetic.  

The logo is designed to be a visually striking reflection of The Fab Lab's fun, fresh style with a flexible color palette that arrives with a bang. Befitting of the brand character, the new identity has superhero roots with a modern typeface and bold, graphic style. 

Project Team:

Surface Streets

Donated Services:

Visual identity design
Logo, color, typography, secondary visual elements, brand swag, social media kit, website design concepts.

Donated Value:

$12,000 – $20,000

The Beauty Shop Studio