Disability Rights Oregon


Disability Rights Oregon upholds the civil rights of people with disabilities to live, work, and engage in the community. The nonprofit works to transform systems, policies, and practices to give more people the opportunity to reach their full potential.

DRO initially approached The Beauty Shop with a request for a style guide for their existing brand. The Beauty Shop thought this organization deserved a brand that accurately reflected the importance of their work, and decided to take a rebrand on as a part of their 2018 Visible pledge. This brand was designed to be inclusive and accessible in every aspect.

Project Team:

The Beauty Shop

Donated Services:

Visual identity design
Logo, color, typography, secondary visual elements, style guide, printed collateral design, brand swag, website design concepts.

Donated Value:

$12,000 – $20,000

The Beauty Shop Studio